The 7th Gulf Education Conference Jeddah Saudi Arabia 20th –21stFebruary 2018


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About

Gulf Education Conference and Exhibition, Jeddah Saudi Arabia 20th – 21st February 2018

Gulf Countries are good at strategic planning. Their plans set a clear vision for 2020, 2025, 2030 or beyond to guide the priorities and decisions of the public and private sectors alike. Planning however, is the easy bit. Turning them into realities is much harder and more complex.

Universities have a vital part to play in the delivery of these plans. In part, this is through education for employment but also through research and innovation and the broader roles which universities play.

Drawing on the disciplines of strategic planning and project management, experienced professionals from international higher education will take participants through the steps and processes that will turn plans into actions. Case studies where sustainable success has been achieved will illustrate these processes and provide ideas suitable for adoption in other situations.

The conference will look at the issues from the perspectives of the State, employers and educational institutions. It will do so through plenary presentations, case studies and in smaller discussion groups.

Following an introduction for the Minister of Education, Dr. Ahmed Al-Eissa and other Ministers from the region and Ambassadors the conference will be led by:

Professor Andrew Gale, formerly professor of project management, now Professor Emeritus, at the University of Manchester and a special adviser to the Vice-Chancellor of the University of Cumbria, in the UK. Andy was the principal adviser to the Department of Project Management at the British University in Dubai.

David Lock, formerly CEO of the British University in Dubai, international director of the Leadership Foundation for Higher Education in the UK and now a freelance consultant working with universities and ministries who want to develop their systems and achieve greater impact.

Working with them will be speakers from government, employers and universities who will lead on strategies for effective engagement with universities.

Who should attend

Ministers, Secretaries and senior staff in Education and Higher Education Ministries. Rectors, Vice-Rectors, Departmental Chairs and Deans. Those with specific responsibility for education for employment and employers who liaise with or want to liaise with universities.

Opportunities

THE EXHIBITION

The exhibition will accompany the conference and will be on the University of Business & Technology campus.

Purpose built stands will be available, providing everything that the exhibitor will require to hand. Suitable space will be available for international institutions and private sector organisations to meet with local institutions and delegates, creating an environment conducive to developing new business relationships and sharing experience.

CONFERENCE

The Conference will be attended by many leading academics, government ministers, the private sector and civil society experts to explain how Vision 2030 will be achieved and how education will play a vital role in the Kingdoms continued success. It will provide delegates with the most up to date, accurate information available about the realities of investing in and partnering with Saudi education institutions. Expert speakers on every element of what is required by the Saudi education system, what projects are in place already and what needs to be done for the success of Vision 2030.

VISITORS

Find the right course or training program and have all their questions answered on the spot by admissions officers and academic staff. It is the ideal platform for local and international higher education institutions and suppliers to meet with leaders of the sector and senior leaders in universities and colleges.

Advisory Board

Mr. David Lock

Director of International and UK Projects at the Leadership Foundation

Mr. Essa Al Mulla

Executive Director, National Workforce Development, UAE

Prof. Sultan T. Abu-Orabi

Secretary General of the Association of the Arab Universities, Jordan

Dr. Khalid Al-afari

General manager of Career Guidance & Recruitment Center (CCGR) at Technical & Vocational Training Corporation (TVTC) in Saudi Arabia

Dr Tayeb A. Kamali

Vice Chancellor, Higher Colleges of Technology, UAE

Dr. John Law

Higher Education Advisor, British Council

Dr Aisha Al-Azemi

Supreme Council of Education, Kuwait

Mr. Hanny Alshazly

Regional Director, Middle East and Africa D2L (Desire2Learn)

Prof. Khalid Bin Abdulrahman

Professor of Family Medicine & Medical education, Vice Rector for Planning , Development & Quality.

Professor Mohamed Loutfi

Pro Vice-Chancellor (International), Cardiff Metropolitan University

Mr. Carl-Johan Westring

Vice President, EF Education First

Schedule

First Day

The format of this event will be dynamic and interactive. We will have an extraordinary line up of policy makers, pioneers in education, and experts in all areas of education development participating and offering their expertise and insight.

Asummary of aspirations in the Region and their implications for universities and colleges David Lock

Second Day

Participants will have the option to select from sessions during the day according to their interests. Each strand will include a mixture of input and smaller group discussion to ensure its relevance to the local context. The sessions will be action oriented.

Participants will be encouraged to raise issues which they are encountering and to note findings or possible approaches which they can adopt on their return - thereby learning from both the presenters and fellow group members and enabling this conference to have impact in their local situation.

Participants are encouraged to follow one or other strand but may switch if there are issues which are particularly relevant to their situation.

The issues raised in the buzz groups on the previous day will be used as issues or examples, which will be explored in detail in two stands which will run through the day.

The strands will be:
Strand A. putting project management into practice.
Strand B. achieving change through implementing strategic plans and with stakeholders: internal and external aspects.

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A. Introducing project management to an organization - Input, then facilitated discussion on the development of a Project Management Office (PMO) and practical issues to be considered. An overview of key project management tools and processes will be introduced. The group will be facilitated in discussion after the input, identifying contextual issues. Led by Andy Gale

B. Effective engagement with employers - panel session with discussion In addition to the British University in Dubai it is anticipated that there will be representatives of British and local universities with successful experience of different types. After the panel session, groups will explore the possibilities and challenges of adopting similar approaches in their universities and start the development of action plans. There will be an opportunity to share the most challenging issues at the end of the session.

A. Education, training and the development of a project management community of practice. Input with case studies from the UK, followed by facilitated discussion. (Led by Andy Gale)

B.Change management: a case study of organisational restructuring to improve the performance of a university - what worked, what didn't, what would work in the Region and how to achieve similar outcomes. (Facilitated by David Lock) After the case participants will be invited to reflect in groups on how the difficulties that were encountered which are replicated in their universities might be addressed and to share their insights.

A. "How to wreck a project"- By understanding what makes projects go ` wrong, we can mitigate these risks. Input, followed by facilitated discussion. Led by Andy Gale

B. The components of leadership and putting them into practice. Facilitated by David Lock
Many writers seek to make leadership complex and multiple views further complicate the situation, affecting adversely the confidence of people to lead. Different traditions in the Region make some approaches to leadership difficult to execute. This session boils leadership down to its core elements and will encourage participants to reflect on their strengths and weaknesses in each of the core aspects. Each person will be encouraged to note what they might work on improving on their return home thereby giving the session an action focus.

Speakers

Learn From The Leaders

The event will have an extraordinary line up of policy makers, pioneers in education, and experts in all areas of education development participating and offering their expertise and insight.

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Venue

Conference Will Be Held At

University of Business and Technology
Dahban Campus

Jeddah
Saudi Arabia

Getting Here

Address: Dhaban North Jeddah

Tel:+966 12 215 9000

Organiser and Partners

ORGANISER

Gulf Conferences Ltd (GCL) is a leading event organizer with specific expertise in events which have a MENA region representation. It first began in 2008 and has successfully launched and organized number of business to business and business to consumer events across a variety of industry sectors. With a wide array of expertise in positioning, marketing and all logistical elements of any event, Gulf Conferences possess its own portfolio of events namely in the education sector, as well as having a wealth of experience in being contracted to manage events on behalf of organizations.
GCL's main focus has been in the education sector and has developed its in-house events over the last 6 years, commencing with Qatar Education in 2010, which following great demand was developed into Gulf Education in 2011 and has been highly successful to date. In line with their expertise and success in this arena, they were also appointed by the Libyan Government to launch Libya Higher Education Forum in 2014, which proved to be extremely popular, and well-attended. In response to industry feedback, the Gulf Education event has prospered over the years and further events and partnerships have been developed such as the World Scholarship Program, Africa Education Summit and the Fujairah Careers Fair.

HOST

The history of UBT is one of courage and vision, one that sought to fill the need for specialized and quality business education that would be of benefit to the labor market in Saudi Arabia. Over a short period of 12 years, UBT expanded tremendously by implementing the key factors of effective and courageous leadership while prioritizing a high value for quality education. UBT began as a simple junior college in the year 2000, offering classes to both genders that granted business-related diplomas, and quickly progressed by 2003 into a full-fledged four-year college (CBA) offering six programs.

In 2008, the College of Engineering and Information Technology was established, offering five programs, followed by the College of Advertising in 2011. By the year 2015, the Research and Consultation Centre was in place, adding even more advantage to those who sought Higher Education. Currently, UBT is successfully operated under its governing body which consists of The Board of Trustees (BOT), The University Council (Senate), The Scientific Council, The College Council/s, The Departmental Council/s, all of which are approved by the Supreme Council of Higher Education.

STRATEGIC PARTNERS

The Federation of Chambers of the Gulf Cooperation Council (GCC), founded in 1979, is the most important institutional frameworks gathering the private sector of the Gulf and representing the economic interests of the institutions and members of the sector. It provides different types of highly efficient services to protect its interests both at GCC and abroad, whereas governmental agencies may suffer from bureaucratic challenges and difficulties.

Over the past decades, the Federation of Chambers of GCC, had developed its activities and service -oriented programs to support the performance of the private sector at the GCC, and contributed actively and positively to support the Gulf economy in general.





Sponsorship Packages

The World Student Scholarship Education Program offers several different levels of sponsorship opportunities. Participating as a sponsor at this event allows companies or organizations to gain direct exposure to their target audience before, during and after the event. It creates new marketing opportunities as well as demonstrates their level of support and commitment towards the education sector.

Each sponsorship packages has been carefully designed to raise the profile of companies or organizations. However, WSSEP understands that some may not necessarily fit all needs. If you wish to discuss alternative options or create a tailor-made a sponsorship package which best suits your organization or company, please contact our sales team, they will be more than happy to help.

  1. Maximum exposure at a premier event devoted to those involved in the scholarship funds and the education industry
  2. An opportunity to build and reinforce strategic partnerships and relationships
  3. Capture delegates ’ attention in a variety of ways, depending on the specific needs of your business
  4. Increased marketing opportunities including visibility on the event website and associated marketing materials
  5. Network with industry colleagues and key decision makers
  6. Present latest innovations and new products or services to a pertinent audience, and showcase your expertise and capabilities
  7. Network with industry partners from state and federal government departments as well as the private sector
  8. Reinforce your organization ’s brand
  9. Build brand awareness amongst a relevant audience

Please view the list below for all available opportunities.

An opportunity to provide international level support to the delegates and partners of the event. This package highlights your company as the Official Airline Sponsor preceding the event campaign. The World Student Scholarship Education Program will promote the airline to all participants. This package includes:

  1. 30 pre-scheduled one-to-one meetings for one senior delegate
  2. Full media coverage including two (2) interviews
  3. Your company logo branded on signage and promotional throughout the event named as Airline Sponsor
  4. Brand integration across all direct and digital marketing
  5. Audio-visual video to be aired (3 minutes long) at the Gala Dinner
  6. One (1) senior delegate pass and five (5) complimentary delegate passes
  7. Six (6) Gala Dinner Invitations
  8. VIP table at the Gala Dinner
  9. Logo will be featured on WSSEP.com as Airline Sponsor with a direct link to your company website
  10. A Forward letter about your organization and its participation in our event handbook
  11. Two (2) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, check advised deadlines and guidelines)
  12. One (1) delegate bag insert (no larger than A4, to supplied by sponsor, check advised deadlines and guidelines)
  13. Full delegate list (subject to permission of delegate)
  1. 30 pre-scheduled one-to-one meetings for one senior delegate
  2. Full media coverage including two (2) interviews
  3. Your company logo branded on signage and promotional throughout the event named as Platinum Sponsor
  4. Brand integration across all direct and digital marketing
  5. Audio-visual video to be aired (3 minutes long) at the Gala Dinner
  6. One (1) senior delegate pass and five (5) complimentary delegate passes
  7. Six (6) Gala Dinner Invitations
  8. VIP table at the Gala Dinner
  9. Logo will be featured on WSSEP.com as Platinum Sponsor with a direct link to your company website
  10. A Forward letter about your organization and its participation in our event handbook
  11. Two (2) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, check advised deadlines and guidelines)
  12. One (1) delegate bag insert (no larger than A4, to supplied by sponsor, check advised deadlines and guidelines)
  13. Full delegate list (subject to permission of delegate)
  1. 30 pre-scheduled one-to-one meetings for one senior delegate
  2. Extended media coverage and one (1) interview
  3. Your company logo branded on signage and promotional throughout the event named as Gold Sponsor
  4. Five (5) Gala Dinner invitations
  5. Company profile (150 words) and logo in the event handbook
  6. Logo will be featured on WSSEP.com as Gold Sponsor with a direct link to your company website
  7. One (1) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, check advised deadlines and guidelines)
  8. One (1) delegate bag insert (no larger than A4, to supplied by sponsor, check advised deadlines and guidelines)
  9. One (1) senior delegate pass and four (4) complimentary delegate passes
  1. 30 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. Your company logo and name branded as Silver Sponsor on signage and promotional throughout the event
  3. Your company logo will be featured on WSSEP.com as Silver Sponsor with a direct link to your website
  4. One (1) senior delegate pass and three (3) complimentary delegate passes
  5. Four (4) Gala Dinner invitations
  6. Company profile (150 words) and logo in the event handbook
  7. One (1) A4 company advertisement in the event handbook
  8. One (1) delegate bag insert (no larger than A4, to be supplied by sponsor, please check advised deadlines and guidelines)
Gain additional exposure and brand visibility for your company at the Gala Dinner, the highlight of the event, with over 350 in attendance last year. This package includes;
  1. 30 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. One (1) delegate bag insert (no larger than A4 size to be supplied by sponsor, please check advised deadlines and guidelines)
  3. VIP table for six (6) at the Gala Dinner
  4. Verbal acknowledgment as the official sponsor during the Gala Dinner
  5. An opportunity to address guests and present an audio-visual video (3 minutes long) at the Gala Dinner
  6. Company name and logo on Gala Dinner invitation
  7. Exclusive signage rights with signage prominently displayed at the Gala Dinner (pull-up banners to be supplied by sponsor, please check advised deadlines and guidelines)
  8. An opportunity to place one (1) promotional item at each place setting at the event Gala Dinner (no larger than A5 size to be supplied by sponsor, please check advised deadlines and guidelines)
  9. Your company logo will be featured on WSSEP.com as a sponsor with a direct link to your website
  10. One (1) senior delegate pass and five (5) complimentary delegate passes
  11. Company profile (150 words) and logo in the event handbook
  12. One (1) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, please check advised deadlines and guidelines)
Sponsorship of the refreshment breaks allows your company brand to be in full view of attendees. Sponsors will have the opportunity to display promotional banners, branded cups and napkins (to be supplied by sponsor by the advised deadlines) at the refreshment area. This package includes;
  1. 20 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. Your company logo will be featured on WSSEP.com as a sponsor with a direct link to your website
  3. One (1) senior delegate pass and two (2) complimentary delegate passes
  4. Three (3) Gala Dinner invitations
  5. Company profile (150 words) and logo in the event handbook
  6. One (1) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, please check advised deadlines)
  7. One (1) delegate bag insert (no larger than A4, to be supplied by sponsor, please check advised deadlines and guidelines)
Sponsorship of the official event delegate bag co-branded with the event name and logo (bag to be supplied by sponsor), gives your company an opportunity to gain exposure during the show and afterward by giving attendees a useful souvenir they will hold on to and reuse time after time. This package includes;
  1. 10 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. Your company logo will be featured on WSSEP.com as a sponsor with a direct link to your website
  3. One (1) senior delegate pass and two (2) complimentary delegate passes
  4. Three (3) Gala Dinner invitations
  5. Company profile (150 words) and logo in the event handbook
  6. One (1) A4 company advertisement in the event handbook (artwork to be supplied by sponsor, please check advised deadlines and guidelines)
  7. One (1) delegate bag insert (no larger than A4, to supplied by sponsor, please check advised deadlines and guidelines)
This is an ideal opportunity to promote your company to delegates via a small branded gift (provided by the sponsor). Gift will be included in all delegate bags or can be distributed at key location during th event. This package includes;
  1. 10 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. Your company logo will be featured on WSSEP.com as a sponsor with a direct link to your website
  3. One (1) senior delegate pass and one (1) complimentary delegate passes
  4. Two (2) Gala Dinner invitations
  5. Company profile (150 words) and logo in the event handbook
  6. One (1) delegate bag insert (supplied by sponsor by the advised deadlines, lightweight and no larger than A4 size)
The lanyards will be co-branded with the event name and logo gives your company great exposure. Lanyards are worn by all the delegates and participants during the event. This package includes;
  1. 10 pre-scheduled one-to-one meetings (to be attended by senior delegate)
  2. Your company logo will be featured on WSSEP.com as a sponsor with a direct link to your website
  3. One (1) senior delegate pass and one (1) complimentary delegate passes
  4. Two (2) Gala Dinner invitations
  5. Company profile (150 words) and logo in the event handbook
  6. One (1) delegate bag insert, no larger than A4 (to supplied by sponsor, check advised deadlines and guidelines)

Exhibition and Delegate Opportunities

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